Digital Communication

Annual course on digital marketing and web design

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DURATION
8 months / 360 - 540 hours
(2 or 3 modules)
START OF LESSONS
January
ATTENDANCE
20 hours per week
from 2pm to 6pm from Monday to Friday
NUMBER OF PARTICIPANTS
8 - 15

A course designed to offer very vertical preparation on digital communication

Nato in risposta alle sempre maggiori esigenze formative e professionali, forma alla progettazione e analisi di strategie di comunicazione digitale attraverso le principali leve di marketing e competenze di web e user experience design

The Course

The course
It is aimed at those who want to combine horizontal skills on digital communication with other extremely professional vertical skills.
A training course that addresses the challenges posed by digital communication, for the aim of arming communication and marketing professionals with the right skills for understanding the models and languages of the different channels, exploiting their potential to the utmost.
The course aims at training the new professional figures required by the digital world of work: from the Social Media Manager, to the Web designer, from the Store Manager to the Digital Marketing & Communication Specialist, from the User experience Designer to the SEO & Analytics Specialist.
It has an exceptionally high percentage of employees among its graduates and the requests from companies for applicants for job positions or internships are very frequent.
The course has a structure that provides a common basic module and afterwards, the possibility of selecting one or more modules of in-depth analysis on Marketing and Social Media or on Design and Development.
Each student can decide their own study plan by associating one or two of the “Digital communication” and “Digital Technologies” modules with the “Digital Basic” basic module. At the discretion of the Academy it is also possible to evaluate the addition of single subjects to the study plan.

  • Project Management I
  • Electronic Business & E-Commerce I
  • Customer Relationship Management
  • Web Marketing
  • HTML e CSS
  • User experience design I
  • Digital Advertising
  • Content Management System
  • Copywriting
  • SEO SEM and Analytics
  • Electronic Business & E-Commerce II
  • Video Making
  • Social eCommerce
  • Social Media Communication
  • Copyright and Copyleft
  • Social Media Advertising
  • Ricerca and Display – Google AdWords
  • Digital Adv – Native & Affiliate Adv
  • Photo editing
  • User experience design II
  • Project Management II
  • Web Development
  • Computer Design with Adobe Suite
  • Augmented and Immersive Reality
  • Programming principles
  • Web design
  • Template and plugin for CMS
  • Infographics and data visualization

For the detailed programme and costs of the course, please download the informative PDF

Skill acquired at the end of the course

Digital Strategy
Ux Design
Digital Advertising
Web Marketing
Social Media
Seo / Sem
Web Development
Web Design
Computer Grafica
Video & Photo Editing / Multimedia
Copywriting & Story Telling
E-Commerce

The professional figures

  • Digital Analyst
  • Digital Strategist
  • Digital Marketing & Communication Specialist
  • Social Media Manager
  • Web designer
  • User experience Designer
  • Web Store Manager
  • SEO Specialist
  • Augmented Reality Specialist
  • Designer with the Adobe Creative suite

Docenti

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