The Fashion Communication course is for training on the new professions in the fashion sector
Eclecticism and Multidisciplinarity: these are the key words for the contemporary professional.
The Course
A specialised, dynamic and “fluid” figure, with a broad knowledge of the complex mechanisms that revolve around the Fashion system: from communication to materials, from design to retail. Working in the Fashion sector today requires specialisation and adaptability to different work scenarios; it is necessary to be able to recognize the role of our collaborators and of all the actors involved in the communication and production process of a brand in order to develop a project in the best possible way, combining creativity with precise technical knowledge and transversal and actual interpersonal skills. Fashion Communication & Trends is a training course aimed at new professional figures in the fashion industry: Product Manager, Fashion Editor, Stylist, and all those who want to gain in-depth knowledge of the communication dynamics of the Fashion system, for representing the trait d’union between Fashion and Communication, between Marketing and Product Development..For becoming the professional of the future!
Applied Graphics
Acquisition of the necessary skills for using the Creative Suite Adobe: Illustrator, InDesign, and Photoshop software
History of Fashion 1
The cyclicity of fashion and its historical appeal: from Greek-Roman costumes to the 19th century
History of Modern and Contemporary Art and Architecture
The influence of art and architecture on fashion and its creative processes.
Sociology
The influence of fashion on society from the Renaissance to today, the “fashion experience” and its sociological meanings
Inspiration & Mood Boarding
From the concept to the project, the creative process narrated in images
Communicating fashion
The expressive methods of Fashion Advertising and Communication of fashion
Copy & Fashion Writing
From the key concept to the declination of the campaign
Digital communication
La comunicazione digitale in the fashion system
Web Influence & trends
The influence of the web on the fashion system and its trends
Semiotics of Fashion
As Virginia Woolf claimed: “The function of clothing is not just that of keeping us warm…”
History of Fashion 2
The cyclicity of fashion and its historical appeal: from the 20th century until today
Fashion Marketing
From Experiential Marketing, to Brand Values up to the positioning of a brand + Cross-production of a brand: causes and effects
Fashion photograph
Photography in the fashion sector
Digital image processing in the Fashion system
How the fashion image has distorted our perception of our body. Use and abuse of Photoshop. Theoretical and practical.
Fashion Publishing
The magazine, catalogue and lookbook tools: differences, functions, declinations and uses
Fashion Blogging
A reasoned analysis of a socio-cultural phenomenon of by now enormous scope
Psychology of the perception and theory of colour
The Gestalt school and the interaction of colour
Fashion Project Management
Students will learn how to understand the roles of the Project Manager and manage some basic tools for good organization of the work and the operating actors (relationship with customers and collaborators).
Fashion Events Planner
Analisi step by step della creazione di un evento e coordinamento delle figure professionali in esso coinvolte
Video Communication
Il video come potente strumento di comunicazione del Fashion
Fashion Editor
Organizzazione, coordinamento e conoscenza dei processi editoriali
Electronic Business and E-commerce
Strumenti di vendita e promozione online
Shop Window Experience
La vetrina come strumento fondamentale di comunicazione per la moda: case histories e laboratorio di allestimento
Styling & Forecasting
La figura dello Stylist: sensibilità, istinto, metodo e conoscenza del sistema moda
Tecnologia dei materiali + workshop stampa 3D
Materiali, trends ed applicazioni
Retail Design
Il ruolo dello store nell’esperienza d’acquisto e nella brand reputation
L’Uomo Prodotto | Focus Sunglasses
Tra stile, marketing e produzione
For the detailed programme and costs of the course, please download the informative PDF
The professional figures
- Art director
- Trend Forecaster
- Web Communication manager
- Event Manager
- Product Manager
- Fashion Editor
Docenti
