Integrated Media Communication

Master
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DURATION
6 mesi / 350 ore
START OF LESSONS
January
ATTENDANCE
20 ore a settimana
orario 9 – 14 dal lunedì al venerdì.
NUMBER OF PARTICIPANTS
5 - 18

An advanced training course based on real projects

Objective: to plan, manage and perfect entire communication campaigns.

The Master

The Master in Integrated Media Communication (MIMC) is designed for those who want to increase their skills in a rapidly changing media environment, addressing both the creative and technical aspects.
At the end of the training course, the graduates in integrated Multimedia can apply their experience to art direction and graphic design, branding and graphic design, web marketing and web design, video making, photography and lots more.
Everything is developed by starting with the needs of real clients who bring their market situations and briefs to the Academy.
At the end of this course, we will present the results to the clients and collect their feedback. The training course will be enriched by vertical interventions in the classroom on specific topics by professionals in the communication field.
Some case histories will be reviewed in order to understand the mechanisms of an integrated media plan, before actually tackling the brief by working on new subjects such as:
Digital animation
Augmented reality
Story telling and copywriting
Infographics
Digital publishing (online magazines and ebooks)
User experience design
Media planning
The MIMC Master will study the students’ skills in parallel, enriching their educational background with essential teachings which include:
Graphic Design
Press Graphic
Video making and stop motion
Photography
Creative Package Design
Brand identity
Web marketing and social media
Digital communication & Web Design

Skills acquired at the end of the course

Visual Design
Concept Development
Design Software
Brand identity & packaging
Infographics & Typography
Art Direction
Video
Web

The professional figures

  • Art director
  • Concept artist
  • Graphic designer
  • Communication designer
  • Web designer
  • Video maker
  • Editorial graphics designer
  • Advertising graphics designer
  • Infographic designer

Docenti

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